Kicking off just under four years ago, London-based Whities has become a go-to for off the wall acid cuts. With NTS resident Nic Tasker at the help, the wax heavy label has taken a well-planned approach to alternative sounds made for late nights and hidden rooms, Whities is leftfield at it's best. Juggling a steady stream of solid 12" release on with the weekly label-branded radio show, Tasker is the definition of tastemaker when it comes to forward-thinking electronic production.
Nic's catalog is packed with the spectrum of electronic while all embodying an intricate melody, quickly be recognized as the Whities sound. Never afraid to release tunes that move away from the dancefloor, releases like Jules Venturini's 014 take euphoric leads to a cosmic mix. Pairing outerworldly production with set-ready drum lines, the typical Whities tune is noticed by big names across the globe. Distributed by the iconic Amsterdam-based wax house Rush Hour, you can find these records on top shelf racks in core shops.
Digging into the archives, the outlet started as a channel for innovators to dish psychedelic electro. Close crew members like Minor Science and Avalon Emerson clocked early releases on the label. Prooving their respect for the DJ set but willingness to go out of bounds, the Whities roster generally takes the path less traveled and their studio sound reflects it.
Complimenting the main catalog, a solid collection of dubplates add a unique dynamic to the acidic sounds of the main cat. Running five strong, these low-end jewels are crate essentials in my book. As the story continues Whities launched the Blue series in March of this year. Dropping club-ready cuts in the form of 15", WHYTBLU's take on the printed label is gem ready for the road. Bottom line is, any record from this catalog will get the job done right.
As a rave new world emerges in the post EDM climate, late night fans flock to aesthetically restrained but musically progressive experiences. Whities refreshingly unique sounds set the stage for a bright future as the underground expands analog talent and studio process take the center stage. Keep your ear on Whities for a steady flow of essential wax.