Back by a tech overlord, one must be cautiously optimistic about this latest branded competitions by dating/networking/music? app Bumble. Dubbed ‘Making Moves In Music’, the social network has just invested a fair bit in the right places of dance music. As part of a 3-part bootcamp style competition, the brand has created Burn residency of sorts, with a big finish. Events in both Amsterdam and LA found Dutch DJ Nicky Elisabeth picked from a cast of industry movers.
Partnering with Bumble, Dance PR heavyweight The Media Nanny, crossover label Astralwerks, and festival massive promoter ID&T give the event a rock solid resume in the music world. The inaugural Making Moves In Music campaign, an initiative aimed at helping close the gender gap for women DJs and producers in a heavily male-dominated industry. With over 50 million users worldwide, the women-first social network is striving to challenge and campaign for more females to enter the dance music industry.
“MMM enables young and creative women to grow, be independent and hopefully it will be one of the stepping stones in their music careers.”ID&T
Somewhat of an accelerator for up-and-coming female artists, we’re all for the silicon valley flowing to the right places. With the win, Elisabeth locks in a set at Mysterland to clock some time behind the decks on both sides of the Atlantic. Proof that DJ contest can actually pay off, we’re eager to see of this minimal-techno wielding artist.